Skills
Productivity
Learning

Top 20 Book Recommendations for Creators and Solopreneurs

05.13.2024

Creativity and Learning

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Steal Like an Artist by Austin Kleon

The thesis of this book is "there are no original ideas, only original messengers." Creativity is about "stealing" ideas from your role models and remixing them to create your own identity. This book is a short read, but so effective in changing our mindset and inspiring us to be innovative creators.

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Show Your Work by Austin Kleon

This book is also a short, yet powerful read. The idea is to learn in public. Share what you're learning, along with your wins and lessons from your failures. Show the process, not just the finished product. Not only does this show proof that you're doing your homework, but it also attracts an audience who follow you for your authentic self.

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Expert Secrets by Russell Brunson

We love how this book has step-by-step frameworks on how to become an expert in your field. Expertise gives us authority and credibility, which is crucial for building an audience. This book also offers practical advice on how to build online communities around your expertise, which is becoming more important as education moves online.

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The Almanack of Naval Ravikant by Eric Jorgenson

Naval Ravikant is one of the most insightful leaders in modern business. This book packages his wisdom about wealth, technology, and business. It’s one of my personal favorites because it’s such an easy, yet inspirational read. It gives a grounded perspective on how to find work that is both meaningful to you and society.

Business Strategy

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The E-Myth Revisited by Michael Gerber

This book helps us understand why most small businesses fail. As a creator, you are both the visionary and the manager. It's about finding the balance between working in your business versus working on your business.

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Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

This book teaches us how to escape competition in a saturated market. The strategy is to evaluate the playing field, identify your unique positioning, and create a new uncontested market.

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Start with Why by Simon Sinek

As a creator, one of the most important assets we can build is an authentic brand. This book helps us identify our purpose, and from there we can align all our business endeavors with our values.

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Company of One by Paul Jarvis

We used to think that building a business meant you had to grow as big as possible. But with scale, you sacrifice sustainability. This book helps us identify how much is enough, and build a business around the life you want to live, rather than making as much money as possible.

Building a Product

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$100M Offers by Alex Hormozi

This book helps you identify what you can sell to your audience. As creators, we don’t want to always rely on unpredictable algorithms and adsense for revenue. Building your own product gives you more control. This book has simple frameworks on how to position what you sell, so that it's a no-brainer and win-win situation for everyone.

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Contagious by Jonah Berger

This book breaks down the psychological elements of what makes your content and products more shareable. If you can spread by word of mouth, you have, and helps use tap into viral marketing.

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Hooked by Nir Eyal

This book gives insights on how to create products and experiences that your audience will love. It shows you how to design products through a lens of behavioral psychology, so that customers keep coming back for more.

Marketing

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$100M Leads by Alex Hormozi

This book helps you attract more paying customers and followers. Just like $100M Offers, this one is also an easy read and packed with actionable advice. There are step-by-step guides on how to turn a complete stranger into an engaged lead who wants to buy what you sell.

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Key Person of Influence by Kevin Harrington and Daniel Priestly

This book outlines a highly actionable framework for how to build your personal brand and stand out in your industry. Every creator is a key person of influence in their business, and this book will help you gain authority in a methodical way.

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Primal Branding by Patrick Hanlon

This book has frameworks on how to build an impactful and memorable brand, drawing from world famous case studies. It looks at branding as a system, and offers actionable frameworks on how to build a loyal community around your brand.

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Superfans by Pat Flynn

This book talks about how superfans are the most valuable asset of a company, and how quality followers are more important than vanity metrics. It offers strategies for cultivating more superfans, resulting in more online engagement and protection of your brand. This book was written by a creator for creators, so I found the advice to be super relevant.

Productivity

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Traction by Gino Wickman

This book offers a practical method for boosting the productivity of your business as a whole. It helps us set systems and priorities so that our business stays on track toward long term goals.

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Buy Back Your Time by Dan Martell

As a creator, we always have to start with a hustle mentality to get our business off the ground. But if we want to continue growing, we’ll have to start “buying back our time” by outsourcing routine work so that we can focus on creating and enjoying our work again.

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Virtual Freedom by Chris Ducker

This book is essential for small businesses that want to stay lean and flexible. It provides actionable strategies on how to build and manage virtual teams and allow your business to become completely remote.

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Make Time by Jake Knapp and John Zeratsky

This book provides strategies for focusing on what matters most on a daily basis. As creators who wear multiple hats within our business, having time management and prioritization skills is important in making sure our work drives true progress.

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Deep Work by Cal Newport

This book gives us a framework on how to accomplish our most important work in a world full of distractions. As content creators, our greatest assets are our expertise and craftsmanship. This book offers systems to consistently build and deepen that knowledge.

© CAJUN KOI

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© CAJUN KOI

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